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It's Becoming™

Anti-Aging Concealing Moisturizer


It’s Becoming™ Anti-Aging Concealing Moisturizer is a luxuriously creamy, multi-tasking formula that releases encapsulated pigment that adapts to skin’s natural color, providing a light, natural coverage with a beautiful, smooth finish. It is also supercharged with phyto-based stem cell technology and antioxidants to correct, hydrate, moisturize and conceal all in one.

Recommended For: All skin types.

Size: 1 oz.


Application and Usage:

Use AM. Apply 1-2 pumps into the palms of your hands and mix using circular motions. The encapsulated pigment may feel a bit grainy at first. Once it starts to disperse, apply it to the face and neck until desired coverage is achieved. Be sure to blend. Fairer skin types may need less, whereas, darker complexions may need more.

Key Ingredients:

Jojoba Seed Oil – contains anti-inflammatory properties which help reduce sagginess and improve skin elasticity.

Hyaluronic Acid – helps reduce the visibility of fine lines and wrinkles by retaining moisture, creating a plumping effect in the skin.

Acetyl Tetrapeptide-2 – helps rejuvenate facial skin by improving skin tone and texture.

Iron Oxides – naturally occurring mineral deposits that provide pigment, or coverage to the skin.


Purified Water (Aqua), Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Squalane, Perilla Frutescens Extract, Quercus Alba Bark Extract, Euterpe Oleracea Fruit Extract, C13-14 Isoparaffin, Sodium Hyaluronate, Acetyl Tetrapeptide-2, Titanium Dioxide, Acrylates/Ammonium Methacrylate Copolymer, Cellulose Acetate, Magnesium Stearate, Propylene Glycol Stearate, Phenoxyethanol, Ethylhexylglycerin, Iron Oxides (CI 77492, CI 77491, CI 77499).

Customer Reviews

Based on 107 reviews
Joni Bocook
Age: 35 - 44
Skin Type: Normal
Skin Concern: Aging
Love it

I love this!

Age: 45 - 54
Skin Type: Combination
Skin Concern: Acne and breakout prone
Great to give as gift

I love this moisturizer so much that I have gifted it a few times. Any ClarityRx products make good gifts actually, I love them all!

Maria Cutaia
Age: 55+
Skin Type: Sensitive
Skin Concern: Aging
It’s becoming

I love clarity products but this is the first time using it’s becoming….I’m using the cleanser and moisturizer….I love the scent and the clean feel !

Gotta try it

You need to try this stuff, makes your skin look so good

My Daily Go-To

I just can't go a day without using this lotion, I notice a BIG difference on days I don't... LOVE it!

Sydney Ezelle
Its Becoming

I love its becoming as a daily moisturizer and concealer in one!