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It's Becoming™

Anti-Aging Concealing Moisturizer


Recommended For: All Skin Types

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It’s Becoming™ Anti-Aging Concealing Moisturizer is a luxuriously creamy, multi-tasking formula that releases encapsulated pigment that adapts to skin’s natural color, providing a light, natural coverage with a beautiful, smooth finish. It is also supercharged with phyto-based stem cell technology and antioxidants to correct, hydrate, moisturize and conceal all in one.

Full Ingredients

Purified Water (Aqua), Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Squalane, Perilla Frutescens Extract, Quercus Alba Bark Extract, Euterpe Oleracea Fruit Extract, C13-14 Isoparaffin, Sodium Hyaluronate, Acetyl Tetrapeptide-2, Titanium Dioxide, Acrylates/Ammonium Methacrylate Copolymer, Cellulose Acetate, Magnesium Stearate, Propylene Glycol Stearate, Phenoxyethanol, Ethylhexylglycerin, Iron Oxides (CI 77492, CI 77491, CI 77499).

How To Use

Use AM. Apply 1-2 pumps into the palms of your hands and mix using circular motions. The encapsulated pigment may feel a bit grainy at first. Once it starts to disperse, apply it to the face and neck until desired coverage is achieved. Be sure to blend. Fairer skin types may need less, whereas, darker complexions may need more.

Made With

  • Jojoba Seed Oil – contains anti-inflammatory properties which help reduce sagginess and improve skin elasticity.

  • Hyaluronic Acid – helps reduce the visibility of fine lines and wrinkles by retaining moisture, creating a plumping effect in the skin.

  • Acetyl Tetrapeptide-2 – helps rejuvenate facial skin by improving skin tone and texture.

  • Iron Oxides – naturally occurring mineral deposits that provide pigment, or coverage to the skin.

Customer Reviews

Based on 111 reviews
Elizabeth Dunbar
Age: 35 - 44
Skin Type: Combination
Skin Concern: Discoloration
Not for me

Love clarity products, just don't think this is the right one for me.

Janet Griffin
Age: 55+
Skin Type: Normal
Skin Concern: Sun-Damaged
It’s Becoming is the Best!

Love the way It’s Becoming blends the imperfections of the skin to make everything look uniform and smooth.

Joanne A
Age: 45 - 54
Skin Type: Normal
Skin Concern: Aging
Its Becoming is fabulous

The subtle tint of this moisturizer really helps smooth out the look of the skin

Cait S
Age: 35 - 44
Skin Type: Combination
Skin Concern: Preventative

Okay, so this is the first time purchasing It’s Becoming and I love it!! I can’t wait to keep using and watch my skin improve. Your products are truly amazing!! Thanks 🥰

Joni Bocook
Age: 35 - 44
Skin Type: Normal
Skin Concern: Aging
Love it

I love this!

Age: 45 - 54
Skin Type: Combination
Skin Concern: Acne and breakout prone
Great to give as gift

I love this moisturizer so much that I have gifted it a few times. Any ClarityRx products make good gifts actually, I love them all!